Search Engine Optimisation guides – Getting websites ranking well in the search results

open educational resourcestraining

search engine optimisation guides



Dr Vivien Rolfe and Dr Simon Griffin


OER community, eLearning community


OER Features:

SCOOTER80a_SEO_Guidelines (PDF version of document)

SCOOTER80b_SEO_Guidelines (Word version of document)




OER Description:

This resource is an in depth and pragmatic guide to search engine optimisation (SEO). These are behind-the-scenes online marketing techniques that ensure that a website ranks highly in Google for its chosen keywords.  So – when someone searches for your site using Google, it comes near the top of the first page! SEO requires technical and analytical insight, and the use of social networking tools. The following report documents our approach to optimising the SCOOTER project website and the OERs on it based on our own experiences.

Of course commercially this would all be done on a grand scale using teams of outsourcers and our approach was more pragmatic to achieve something that could be achieved within 10 – 15 minutes per day.

The SEO guidelines come in editable WORD and PDF versions. The checklist gif provides a visual aid to the steps to creating optimised content.

NOTE: Some of the basis of SEO has changed since these approaches were first used in 2011, although many of the basic activities still apply for making your resources (and yourself) visible on the web. We are still talking about good quality content, using keywords and acquiring back links. (Updated January 2015).

Further Reading:

The Challenge (2012). On-line SEO course led by Ed Dale. Available at:

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